Cluetrain Manifesto
From FreeCulture.org Wiki
"Here's your change," "Paper or plastic?", "Credit or debit?", "Do you want ketchup with that?" I don't want a straw. I want real human moments. I want to see you. I want you to see me. I don't want to give that up. I don't want to be an ant. Ya know? -- Waking Life